Publishers are starting to compete with the news company and re-discovering the email newsletter (Digiday)
While publishers are discovering the old-school allure of the email newsletter, a longtime user of the form, SmartBrief, finds itself facing more competition than ever.
For 15 years ago, the no-nonsense company has built a business aggregating industry-specific news for trade groups in 14 subject areas, including media, tech and construction. SmartBrief sends the newsletter to the trade groups’ membership. It makes money from the advertising that rides along with the newsletter.
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